- BrandGBC
DCA's award was for developing the GBC laminator (above) - claimed to be the fastest pouch laminator in the world - in conjunction with its client ACCO Brands.
DCA says it was commissioned by ACCO Brands to develop an all-new design language for the GBC brand that could then be rolled out across the 'QuickStart' range of high-speed document laminators.
Working with ACCO to gain an understanding of the GBC brand values, market and USP, concepts were produced communicating the product's market-leading speed and introducing innovative halogen technology. Visible surface 3D CAD concepts were created in tandem with the development of the laminator's mechanism by ACCO's engineers.
DCA's experience of user interaction design led to an intuitive control panel being developed, while their in-house rapid prototyping team assessed form, ergonomics and functionality prior to testing. Complimentary graphic design of the product's associated packaging was also created.